Every family has one. You ask what they want, they say nothing, and they mean it. So you panic and buy a something that lives in a drawer for two years and then gets thrown out.
nothing. is for that person.
One word, one period, printed small on things worth keeping. A mug heavy enough to feel like an object. A sweatshirt at nine and a half ounces. A journal with nothing written in it yet. A candle that doesn't smell like anything at all.
No slogan. No graphic on the back. Nothing on the front either, unless you're close enough to read it.
Everything here has to clear one bar before we sell it. Would you still have it in ten years?
Most gifts don't survive January.